Popularity Of ‘Boutique Cinemas’ Rising
A VIP bedroom cinema has opened in Switzerland, complete with 11 double beds. The “VIP Bedroom Cinema” invites customers to enjoy the latest movie releases while snuggled up under a duvet. Tickets for the home-like cinematic experience cost 49 Swiss francs (£37) and each bed comes complete with adjustable headsets. Operators say “the hygiene aspect is very important” to them; and have assured customers the beds are freshly made between screenings.
Venanzio Di Bacco, CEO of Pathé Switzerland, told local media that “the hygiene aspect is very important” to them. When asked whether he was concerned about whether the bedroom setting would encourage inappropriate activity between spectators in the cinema; Venanzio Di Bacco, CEO of Pathé Switzerland, said the company has tested the concept with no problems to report so far.